Canon EOS 5D Mark III launches in March for $3,499: all-new sensor, faster CPU, improved video

When Canon introduced the EOS 5D Mark II in late 2008, it was something of a cinematic revolution — its HD-capable, full-frame sensor granted access to the world of cinematic depth of field at a fraction of the usual price. However, a lot’s changed in the three and a half long years since the camera broke cover, plus now Nikon’s making a major play for DSLR video shooters with the bold new D800. Canon’s response? The new EOS 5D Mark III. It’s a full frame DSLR with a 22.3-megapixel sensor, a fast new processor, much-requested video fixes and additions, and a number of features ripped from the camera’s high-end brother, the EOS-1D X.

All these new features come at a cost, though — the camera will launch at the end of March for $3,499 for the body only, or $4,299 with Canon’s EF 24-105mm F/4 L lens. That’s significantly more than the Mark II, which will stay on sale and get an additional price cut next week.